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28

Mar 2011

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Web Services Examples: Learning From Them

Whether or not we are experts in our respective trades, learning from examples is usually the quickest way to learn skills that can improve our work performance. In Web services, learning its ins and outs can be achieved by looking at Web services examples that are made by experts. It can also help to know that regardless of the programming language used, Web services can be created. Read more…

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28

Oct 2010

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The Benefits of Social Media Marketing

What is social media marketing? It is the newest addition to one of many marketing strategies that is made possible by the Internet. It allows you and members of your target market to socially interact while you promote your business. A reliable content is used, which can encourage members of your target market to share it to their other social networks. Your social contacts are your target audience, so, your marketing content should appeal to them.

Social media marketing is an inexpensive way for implementing product or service promotions, through which businesses can receive immediate customer feedback directly from their target market. Using social media marketing also assures your target market that you are a trusted source. It is also very accessible to almost everyone especially those who have an internet connection in their homes. It gives companies and other businesses many opportunities to promote their brand as well as encourage interaction with customers in many ways.

But, how can you make social media work for your business? Just like other marketing strategies, getting on board the social media marketing wagon must be planned well. Otherwise, it can break the reputation of your business. You should make sure that your content is relevant to your target audience and that your products have value based on the trust you have built with your customer base. Trust is the most important aspect of your business that you need to build on in a social media marketing strategy. There are various types of social media marketing to choose from such as images, videos, content, audio, and even social interaction. But, whichever type of platform you will use, it can help build connections that can strengthen your presence in the market.

Social media has changed the way organizations communicate with their customers. It has empowered customers to share their opinions as well as their praises for a particular product or service. This style of communication has given organizations to immediately address areas for improvements, which can be highly satisfying to customers. And, sharing information and collaborating with customers on real time can be very rewarding for you as well as your customers.

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3

Jun 2010

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A Look at Today’s Social Media Marketing Techniques

For many Small and Medium Businesses (SMEs), it is a constant struggle to keep up with the latest online trends and time tested strategies. Social networking websites have become an invaluable tool for many companies wanting to establish credibility as well as promote their products and services in a more subtle way. So how does one go about it?

If you will take a look at the techniques used today, it is easy to see that most companies and marketers have chosen to give out some freebies and discounts to encourage interaction with their consumers. Others use this approach to generate good publicity on the dramatic response they got. Well, it is no really a strategy, but has been a growing trend among marketers nowadays.

While it is not to say that it is not effective, the main problem with such approach is the fact that it is not sustainable. When done repeatedly, it can have a detrimental effect such as devaluing the company’s services and products. Sure, one can enjoy rapid and possibly massive response through this, but for how long? And will this translate to more conversions in the future? If not, then its not really a workable strategy after all.

The point here is not to disregard such approach, but to be more careful on how to go about much promotional scheme. This does not only include what type of promotion you will be launching but also taking into account the target market to such promo.

PhilWebServices have been in the online web solutions industry for almost a decade and have gained better insight and deeper understanding on how the online world works. If you require the services of a web solutions expert, whether for a website, or in enhancing your online presence, learn more about their services at www.philwebservices.com.

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