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22

Feb 2011

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Organic SEO — What Does It Really Mean

Before the Internet transformed our way of doing business, be it as an entrepreneur or customer, shopping online has never been easy; and setting up shop has never been easier. But with the current business trend, most businesses are going online whether owned by newbies or veteran entrepreneurs. At the start of the electronic commerce trend, business owners were paying large sums for services that create their websites and cater to their specific payment and marketing structure. At that time, starting an online store can be a little bit expensive. But, with the emergence of applications that make things easier, starting an online business can be fun, easy, and affordable! Ecommerce software is one such application that makes doing business online realistic and profitable.

But, because doing any type of business is not really that easy when it comes to attracting clients, which is the prerequisite to acquiring sales for profit; choosing the right ecommerce software must be done with the right information. Every online entrepreneur must be aware that every type of electronic commerce cannot be made successful by using just any type of software. Not all ecommerce setups have the same structure when it comes to payment and marketing schemes among others. So, when choosing the right one for your business, you must know the structure of the features in your online shop.

Using an ecommerce software does not require you understand technical lingo or have the necessary technical skills. Most software nowadays are user-friendly so, you are free from the frustrations that come with not understanding technical language. You can be free to manipulate your site based on your preferences. Of course, preferring to do the design on your own, costs less than hiring the services of a consulting firm. But, getting assistance whenever you are not sure of what you are doing can be worth the investment. Some firms still give you free reign on your design but gives you professional advice to make your site functional in order to reach your business goals. Nothing is expensive when it comes to good advice.

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21

Feb 2011

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Collaborate to Get the Best Web Design!

There are a lot of web designs on the Internet today. Companies are even offering their services at lower prices than their competition in order to entice potential clients to do business with them. With the current technology, clients have even a lot more designs to choose from. Today, it is only normal to find web designs that can suit any needs and aesthetic preferences. But, with designs that almost always meet a client’s requirements, it is not usual to find the best web design that satisfies both client and designer. It is a great but, unusual combo that does not happen everyday.

The best web design differs from client to client. One client’s best choice may not be the best for another client because they have different requirements on what is best for them. That is why, most of those successful web designs in the market today were done in a collaborative manner. Clients must work with their web designers to communicate their requirements in order for both parties to meet each other’s expectations. It is always satisfying to work with a web design company that values the needs of its customers. Collaboration is the key. Unfortunately, it is not always the case.

Not all web design companies listen to what their clients want. They are usually preoccupied with what they think is best without collaborating their efforts with their clients. They fail to realize that the best web design is usually the product of a collaborative effort with the client.

Although the best web design varies in every situation, they still have something in common. As the expression says, “beauty is in the eyes of the beholder”, so it is with web designs. That is why, their commonality lies in the aspects of functionality. Most, if not all websites are created for profit, which is one of the factors that are considered during the design phase. Creating a functional web design usually serves its purpose – revenue. But, with highly-developed web design tools, practicality is still infused with fun that satisfies certain aesthetic preferences.

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11

Jan 2011

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A Well-Planned Small Business Web Design Affects Market Exposure

Before the advent of the Internet, small businesses usually rely on networking and referrals to advertise their products because traditional advertising can be expensive and sometimes just isn’t worth the time and effort. But with the ubiquitous presence of the Internet, small businesses can now market their products or services to their target niche from anywhere in the world and even at a lesser cost. Today, a small business web design can improve sales and significantly expose small businesses to their target market.

A small business with its own website can be impressive but, it doesn’t mean that having one can be costly. Nowadays, getting the services of professional web designers can be affordable and worth the cost. However, finding a professional who can create a small business web design at an affordable cost without sacrificing quality can be time consuming. But, when one is found, it is worth the effort.

Although it is only a small business web design, the success of the business relies on careful planning of the website. Business owners need to define their goals such as their target market, brand image, and business offerings. They also need to a plan on how to attract potential clients and possibly get repeat businesses from current clients. These are only some of the many factors that can affect the success of the website. Knowing what they want and what they expect from the website before meeting up with the website designer can avoid miscommunication and save time.

Finding and creating a customer base for small businesses can be very challenging. But, the affordability of marketing through the Internet has helped most small business owners to surpass this challenge. A small business web design does not have to be very complex in order to significantly expose the products or services to the target market. A simple web design with the right look can be very appealing and get the interest of potential clients. However, it is having a content that utilize relevant keywords in the target niche that can expose a small business web design to potential customers.

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11

Jan 2011

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E-commerce Shopping Cart: Licensed or Hosted?

Products or services that are sold over the internet and other computer systems are known as electronic commerce or simply E-commerce. It also facilitates data exchange during any online transactions over the website, which makes the exchange of data over the Internet a sensitive process.With the ubiquitous presence of the Internet in our homes and other public facilities, e-commerce is also spreading.

In order to assure clients that their personal data is secure when purchasing from their websites, merchants use various types of an E-commerce shopping cart software. An e-commerce shopping cart is similar to a shopping cart or shopping basket, only it is a software that interfaces between the merchant’s website and its infrastructure that allows clients to select, review, and ultimately purchase merchandise.

E-commerce websites prefer to have an integrated e-commerce shopping cart software for data security and for increased profitability. Experts have observed that clients who feel threatened over the security of their data when purchasing online usually discontinue the process. Thus, e-commerce sites take their e-commerce shopping cart software seriously. Merchants can opt to use a licensed shopping cart software or the hosted version.

A licensed e-commerce shopping cart software usually requires a one-time fee upon download and installation. Because the business owners own a license, they can use any web server with the correct requirements to host the shopping cart. At the same time, they can edit and customize the application. On the other hand, a hosted version may require a monthly or annual payment or even an additional percentage charge based on the sales to the service provider that hosts website. This version has limited customization because it already has templates that users can choose from. However, they are assured that the providers keep updating the software for security purposes as well as for new features.

Whether licensed or hosted, merchants using any type of e-commerce shopping carts must comply with the VISA regulations that govern the Payment Card Industry (PCI). These regulations are monitored and developed by the major providers in the payment industry such as Visa Inc.

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