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28

Oct 2010

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The Benefits of Social Media Marketing

What is social media marketing? It is the newest addition to one of many marketing strategies that is made possible by the Internet. It allows you and members of your target market to socially interact while you promote your business. A reliable content is used, which can encourage members of your target market to share it to their other social networks. Your social contacts are your target audience, so, your marketing content should appeal to them.

Social media marketing is an inexpensive way for implementing product or service promotions, through which businesses can receive immediate customer feedback directly from their target market. Using social media marketing also assures your target market that you are a trusted source. It is also very accessible to almost everyone especially those who have an internet connection in their homes. It gives companies and other businesses many opportunities to promote their brand as well as encourage interaction with customers in many ways.

But, how can you make social media work for your business? Just like other marketing strategies, getting on board the social media marketing wagon must be planned well. Otherwise, it can break the reputation of your business. You should make sure that your content is relevant to your target audience and that your products have value based on the trust you have built with your customer base. Trust is the most important aspect of your business that you need to build on in a social media marketing strategy. There are various types of social media marketing to choose from such as images, videos, content, audio, and even social interaction. But, whichever type of platform you will use, it can help build connections that can strengthen your presence in the market.

Social media has changed the way organizations communicate with their customers. It has empowered customers to share their opinions as well as their praises for a particular product or service. This style of communication has given organizations to immediately address areas for improvements, which can be highly satisfying to customers. And, sharing information and collaborating with customers on real time can be very rewarding for you as well as your customers.

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20

Jul 2010

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How to Politely Say No to Clients and Still Survive

In the web design and development industry, and for any service-oriented business for that matter, it can be a real challenge dealing with clients. In some cases, you will just have to say no and set boundaries. However, when handled badly, it can potentially ruin your business relations or worse, end up losing an account. So how do you manage this?

When dealing with clients, it is important that you set certain boundaries right from the start through establishing mutual respect and clear communication. Bu then, its all easier dais than done, right? Truth is, every single time you blurt our the word NO, you run a huge risk of losing a client.

All too often, in web design and development, we encounter clients that demand unrealistic deadlines and deliverable. The best way to handle this is to approach this in a more diplomatic manner, not really saying an outright no, but present the client with a more realistic timeline and milestones. With a more detailed plan, it can be easier to present your cases properly backed up with facts and data.

There are also certain cases where the ideas of the client may not be doable or irrelevant. Disregarding their ideas all together would mean an insult on their part, or you have not been listening to what they want done. What you can possibly do is to take into consideration at least one or two of their ideas, incorporate it in your web design and development process, and upon presentation, provide discussion on why you have included and/or dropped some of the ideas. When properly backed up with good and firm communication, your client will be able to see the relevance of your proposals.

Saying No does not mean you need to said it outright. Consider it an art form that you need to master. IN web design and development business, it is crucial that you establish a good business relationship with your clients to be able to establish yourself as a reliable service provider.

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2

Jul 2010

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Cool Online Apps to Pimp Your Blog

So you have decided to joined the rest of the living and put up your own blog or maybe you have been operating long enough in the biz, you definitely would not want to be left out on cool new things you can have in your blog. Here is a list of great tools that have proven to be highly useful for bloggers out there. And oh, did I mention that these are all web-based and free?

Tynt Insight – as you have already known, content is king in the online world. You definitely would not want to find out you have been penalized for not having an original content right? With this tool, you can keep track if your content has been copied, and helping you track down content thieves and at the same time help generate link backs, which of course will greatly boost your ranking.

IpadPeek – With the popularity of Ipad, it shouldn’t be a surprise if people prefer to read your blogs through their ipad. With this tool, you can check how your blog site will actually look on an Ipad.

TextSize.com – If you have been look enough in the biz, then you know that your resolution may not be the same with that of your visitors. While you web design may look stunning from your end, it can look drab on their end. So the best way to manage that? Use this tool to check how your website look in different resolution.

Now that you have some of the useful gadgets for your blog, you can focus on getting more visitors to regular check your posts. When it comes to web design and development services, whether its for your blog or a full length site, you can consider getting professionals to do it for you. PhilWebServices offers expert web design and development services to help people enhance their web presence without busting the budget.

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21

Jun 2010

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Are You Wasting Time and Money on Your SEO?

Well, are you? Before you read further, let us get one thing straight. This article does not condone or claim for online businesses not to do SEO or search engine optimization or that SEO does not work. Without a doubt, SEO plays a crucial role in any online success. But is your provider doing it right or its just money down the drain? Here are the main areas to focus on to get a more positive effect on your SEO.

Content

Well, naturally, content plays the most important factor in your SEO. Your content should not just be for human visitors but also for search engines who love fresh content. This does not only require regular updating of content but relevancy of these content should be given importance. It is important that your content should be focused on certain topics and not on a wide variety of subjects which can be quite confusing for the search engines as well as visitors.

Use of Keywords

A well written content is important, but it also needs to have strategic keyword placement. Key factors to consider here is the choice of keywords to use, the frequency it is mentioned, and how you can naturally blend these keywords to the rest of your content.

Title

Before you write down the title of your blog post or article, you need to take into account a few considerations. One is to make sure your readers will know exactly what the article is all about. In doing this, you will need to strategically incorporate the keywords on the title.

These are just three of the most critical areas in SEO. There are a few more that would need to be expertly handled by a professional SEO company. PhilWebServices is a industry leader in online marketing and search engine optimization services or SEO. Having catered to hundred of clients across the globe for the past seven years, PhilWebServices has the experience and expertise to help clients build a credible and sustainable online presence. For more details, visit

  • www.philwebservices.com

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