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17

Jun 2010

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Enhancing the Visual Impact of Your Website

Good design plays a very important role in enhancing user experience. In fact, it has been said often enough that when the website is intelligently and flawlessly designed, a user will not realize that he has completed a transaction or that he has finished browsing all the pages. The whole experience can turn out to be so seamless, owing to the perfect balance between form and function.

When it comes to web design and development, this seamless balance can only be achieved through careful attention to design details. This includes looking out for inconsistencies, misalignment, typo errors and so forth. There are a number of ways a web design and development company can enhance the visual impact of a website. Here are some key factors that come into play.

Choice of Color

As you know, in web design and development, color choices plays a very important factor in the visual impact of a website. While color contrasting may prove to be eye catching, it can also distract users from valuable information and content. Monochromatic colors have been known to work best in screen based environments to effectively direct the focus of the user.

Strategic Use of White Space

Most of the time, designers feel the need to fill up the page with visual elements thinking they will have more impact with this. However, such approach would end up making the site look cluttered and less direction, ultimately very low impact. It is important that the web design and development company knows how to make good use of ample white space to effectively draw the eyes of the user to important stuff.

Navigation

When coming up with a navigational layout, one should have a better understanding of the content to be featured in order to refine the main navigational elements. You definitely would not want your users to get confused or get lost around the site and end up leaving the site altogether.

PhilWebServices offers professional web design and development services with over seven years of experience. For more information, visit www.philwebservices.com.

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10

Jun 2010

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PhilWebServices – An Industry Leader in Outsourced IT Services

In view of the global crisis, outsourcing solutions has grown more popular than ever. From small businesses, medium and large conglomerates, outsourcing has become a strategic approach. However, most businessmen share the common misconception that outsourcing Philippines professionals are only for established companies. However, this could not be more false. Truth be known, small businesses can also greatly benefit from outsourcing Philippines.

When it comes to web-based services, it is understandable that keeping an in house programmer, designer or any IT professional can be quite expensive. Whether you are a small firm requiring maintenance of your website, or a web design and development company needing additional staff for influx of work, outsourcing Philippines IT professionals presents a viable solution.

The good thing about hiring and outsourcing Philippines professionals, you can be sure that your staff is equipped with adequate knowledge, proficient skills to take on IT tasks. This way, you need not have to contend with trainings, and research and development.

When it comes to contracting outsourcing Philippines IT services, one of the leading service providers is PhilWebServices. An established IT company that has been in operation for over seven years offering end to end web solutions. As an outsourcing partner, PhilWebServices has catered to hundreds of small and large businesses looking for feasible solutions in cutting off a large portion of their overhead expenses. If you require a full time IT staff, then allow the trained and skilled professionals of PhilWebServices fill in the missing piece of your organization. If you don’t really need a staff to work exclusively for you, then you can opt to purchase time blocks services where you will only be charged based on the number of hours of rendered work.

PhilWebServices continues to be an industry leader in outsourcing Philippines IT services. With established processes, proactive management team, highly proficient IT personnel, PhilWebServices has proven its gleaming record in IT services. In fact, a large percentage of its clients are referred by highly satisfied clients. For more information about PhilWebServices, the company, and its products and services, please visit their website at http://www.philwebservices.com/services.html .

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7

Jun 2010

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How to Effectively Deter Content Theft

As you may have already known, content plays a very critical role in the success of a web site. One cannot stress enough the importance of using original content. As any website owner would claim who have invested in content creation services, content is a treasured possession for any site. In view of the time and effort spent on building an archive of content, you would want your website content to work on your favor, right? But then again, that does not exactly prevent other websites from copying your content, right? Not only does it mean your possession have been stolen from right under your nose, duplicate content can also be detrimental to your website rankings. So here are some practical tips on how to protect your content.

Copyright

By copyrighting your website, you will be able to prevent content theft. You can go to www.copyright.gov to have your website registered there. In most cases, early action gives you better leverage in preventing content theft. Usually, website owners are advised to register within the first three months from the website launch.

Website Code Alteration

While this technique will not be able to save from your the mercenary hands of professional thieves and hackers, you have better chances in deterring amateurs. To do this, you will need to remove the spaces in the HTML code of your site, making it difficult from people to read your content. Another effective deterrent is by disabling the right click function through the use of Java Script. This will make it difficult from having people simply right click on your content and copying the content.

While you will not be able to prevent content theft, you can get a professional web design and development company to make necessary steps to prevent this from happening. PhilWebServices is one of the pioneer web design and development company in the Philippines. Having been in operation for almost a decade, PhilWebServices possesses valuable expertise and experience in providing expert insights to protect the best interest of its clients and maximizing the potential of an online presence. For more information about PhilWebServices, please visit their website at www.philwebservices.com.

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3

Jun 2010

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A Look at Today’s Social Media Marketing Techniques

For many Small and Medium Businesses (SMEs), it is a constant struggle to keep up with the latest online trends and time tested strategies. Social networking websites have become an invaluable tool for many companies wanting to establish credibility as well as promote their products and services in a more subtle way. So how does one go about it?

If you will take a look at the techniques used today, it is easy to see that most companies and marketers have chosen to give out some freebies and discounts to encourage interaction with their consumers. Others use this approach to generate good publicity on the dramatic response they got. Well, it is no really a strategy, but has been a growing trend among marketers nowadays.

While it is not to say that it is not effective, the main problem with such approach is the fact that it is not sustainable. When done repeatedly, it can have a detrimental effect such as devaluing the company’s services and products. Sure, one can enjoy rapid and possibly massive response through this, but for how long? And will this translate to more conversions in the future? If not, then its not really a workable strategy after all.

The point here is not to disregard such approach, but to be more careful on how to go about much promotional scheme. This does not only include what type of promotion you will be launching but also taking into account the target market to such promo.

PhilWebServices have been in the online web solutions industry for almost a decade and have gained better insight and deeper understanding on how the online world works. If you require the services of a web solutions expert, whether for a website, or in enhancing your online presence, learn more about their services at www.philwebservices.com.

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